Livre En ligne Creative Selection: Inside Apples Design Process During the Golden Age of Steve Jobs – gh4crew.co.uk
Such a fundamentally different wayKen describes the process by which they would prepare product demos for their own team and then for various leaders use that demo as the primary avenue for feedback and then continue to iterate to the next demo followed by rounds of demo feedback and so on He calls this process creative selection While at the surface this may sound like a typical
product review process that many companies have there was so much that was different about itFirst demos were done review process many companies have there was so much that was different about itFirst demos were done early often even at the prototype stage These were not just reviews at the end of the process to get final approval but instead they were done to show early progress determine viability of the project and make fundamental design decisions The goal was to produce an initial prototype to demo as uickly as possible and then continually refine the prototype through subseuent feedback sessions These demo sessions with senior leaders happened on a weekly basis not months apartAnd in contrast to so many classic reviews where leaders are largely concerned with ensuring projects are on time that there are no unaddressed bottlenecks and that the team is executing on the right strategy leaders at Apple in fact played the role of arbiters of taste Ken defines taste as developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole And in these reviews leaders would often be making calls on the spot on design decisions for the product Ken retells the story of many reviews with Scott Forstall who was head of iPhone software and Steve Jobs himself who would make critical decisions to remove UI elements to pick amongst a few design directions that the team was presenting and to cancel efforts entirely all based on the context and feedback they got from the presenting team their own first hand experience with the demo and their ultimate sense of taste This feedback was highly respected by the team and didn t feel like executive swoop ins because of how deeply involved the senior leaders were on a weekly basis with engaging in with the product during these demosThe nature Ars he was on the ground floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the worlds most admired companiesKocienda shares moments of struggle and success F these meetings also looked so
DIFFERENT FROM TRADITIONAL EXEC MEETING TOPICS from traditional exec meeting topics discussions around market opportunity competitors resourcing etc They were instead fundamentally about the design and user experience And each leader would play with the product themselves just as a user would to really connect with the product experienceEually important to their process was extreme product dogfooding which they called living on the product They understood that even after making initial product decisions in these demo reviews they needed to continue to experience the product on a daily basis to ensure the experience was actually satisfying And in doing so they would continually come up with feedback from amongst the team who was living on The Product And Incorporate That Feedback Into product and incorporate that feedback into product Ken shares how each change he made to the eyboard auto correction capabilities would be rolled out to the small team of iPhone software engineers and how the feedback directly from those individuals shaped his future iterations I do regularly see a disconnect in product uality emerge when the product design and engineering teams aren t using their own product on a daily basisAnd finally the teams tasked with owning critical software components were very small empowered teams of individuals Each component would have a DRI a directly responsible individual who was ultimately on the line for producing that component And there was a fundamental belief that small teams did the best work because they were empowered to do so Ken was the DRI for the iPhone eyboard and worked directly and closely with an associated designer Glaringly absent from these teams were in fact product managers The responsibility instead was divided amongst the engineers designers a program manager for project management support and the senior leader By empowering these very small teams they had the ability and motivation to do their very best workI would encourage you to Check Out The Book For Yourself As It Was A out the book for yourself as it was a glimpse into the design process of one of the world s most innovative product companies Creative Selection by Ken Kociend. Risis and collaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovationinspiration collaboration craft diligence decisiveness taste and empathyand uses these as a lens through which to understand productive work cultureAn insiders tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
DOWNLOAD · eBook, ePUB or Kindle PDF ¿ Ken KociendaThis book appears like a journal recounting the development of some projects at Apple rather than an insightful book about how to best approach product design design processes some projects at Apple rather than an insightful book about how to best approach product design design processes relies too much on self indulging memory walk that are often void of true learning Feels like the author wanted to remember the fond year at Apple developing some of its software leaving us with some very unsurprising unsophisticated learning from How Things Are Actually Happening This Is Not A Book things are actually happening This is not a book you if you re looking for dirt or stories on Steve Jobs but is exactly what you re looking for to get an insight into the processes that resulted in some of the most iconic products Apple produce Primarily the Safari web browser and the iOS eyboard Who would have thought a eyboard design could be so convoluted and so interestingA gripping read Highly recommended for anyone interested in Apple history I was excited about diving in this weekend into Creative Selection by Ken Kocienda a new book providing a detailed look inside the design process at Apple And Creative Selection did not disappoint While much has been written about Steve Jobs and Apple I found Creative Selection particularly insightful because it provided a vignette into the development of the first iPhone and in particular one of
s most features the eyboard from the perspective of Ken Kocienda the software engineer ultimately responsible for developing it Ken goes through the many challenges and subseuent iterations to address those challenges with building the first eyboard to be presented only on a glass display And in doing so it showcased how Apple s design and development process was different from traditional Silicon Valley companies in subtle yet incredibly important waysKen distills the Apple development approach that ultimately made them successful to seven elements inspiration collaboration craft diligence decisiveness taste and empathy And he walks through what each of these elements means to him with detailed stories exemplifying eachBut I wanted to share some personal observations I took away from the book on how Apple built products in. WALL STREET JOURNAL BESTSELLER An insiders account of Apples creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apples campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years of the Steve Jobs erathe Golden Age of Apple Ken Kocienda offers an inside look at Apples creative process For fifteen ye. .it s most